Poor old Samantha Brick In case you haven’t heard, she’s emitted a superb example of the trolling article, a classic of the genre. (I’m not encouraging them by linking, you are free to Google it) Here’s a summary: ‘I’m beautiful, … continue reading →
Posted in Humble Marketing
If you’re looking for ways to overcome your embarrassment and self-promote without shame, you’re in the wrong place. There’s plenty of that all over the internet. I’m taking a different approach. I’m coming across more and more self-employed people who … continue reading →
Posted in Humble Marketing
Our beloved World Wide Web, still very much in its youth, could be compared to a library-cum-museum-cum-forum containing a mass of human knowledge, creative output and conversation. If it really were a vast institution of this sort, the health and … continue reading →
Posted in Uncategorized
At the latest count, 75% of small business owners found it useful on eight out of ten occasions to use statistics in their marketing. Ok I made that up. However, it is handy to know where to go for the … continue reading →
Posted in Copywriting Clues
A colleague tweeted about taking a ‘sneak peak’ at something. She received a response from one @StealthMountain, who wrote ‘I think you mean sneak peek’. Typo corrected. Thanks. Click on @StealthMountain’s Twitter profile – and you’ll find this is the … continue reading →
Posted in Uncategorized
For Christmas, I’d like to give a bit of blog-space to a West Yorkshire charity that has captured my heart – the Forget-Me-Not Trust. This blog comes thanks to my friend and colleague Sarah Wilson, of 54 degrees, has helped … continue reading →
Posted in Yorkshire Business News
My baby business turned one yesterday – which in the world of modern start-ups, doesn’t make it much of a baby at all! And to celebrate, I thought I’d lavish some extra attention on it by posting a well overdue … continue reading →
Posted in Uncategorized
There are two main problems most people have with running a blog. The first is finding the time to update it. The second is coming up with fresh ideas. And they don’t necessarily present themselves in that order. The clients … continue reading →
Posted in Uncategorized
I have a good example to share with you of a company communicating beautifully with their customers…. (and giving us a generous discount just for saying so! See below) My other half forwarded this email from BAM on to me … continue reading →
Posted in The Business of Language
Forget the hard sell – just invest in a dictionary There’s some great news today for businesses struggling to pitch and sell to new markets… an ‘online entrepreneur’ has discovered one of the secrets to online selling. Spell your words … continue reading →
Posted in Writing for the Web