The peak of niche marketing – a sneak peek
February 6th, 2012 - 12:02 pm
A colleague tweeted about taking a ‘sneak peak’ at something.
She received a response from one @StealthMountain, who wrote ‘I think you mean sneak peek’. Typo corrected. Thanks.
Click on @StealthMountain’s Twitter profile – and you’ll find this is the only tweet they send out. It seems their account only exists to say ‘I think you mean sneak peek’ to different users. I wouldn’t have thought so many people even used that phrase, never mind did it incorrectly.
I’m flummoxed as to what kind of a person does this. However, it does seem like there’s a need for @StealthMountain’s service. He or she is not sending out their tweet daily, weekly or monthly. At the time of writing, late on a Monday morning, ‘I think you mean sneak peek’ went out 14 times in the last hour. Their total tweets at the time of writing is 26,382.
I like to be told when I’ve messed up my grammar, punctuation and spelling – I make a living out of getting it right, after all. You’ll never catch me marching down Righteous Avenue with the angry grammar brigade, making threatening gestures with a bottle of correctional fluid and tutting over every stray apostrophe. I just think good English is elegant, and bad English is a shame.
I like the gentle approach – which is why I’m quite taken with @StealthMountain, and wish him or her every success.
If there are any equally vocational tweeters out there just looking for a cause, here are ten more suggestions for a Tweeting raison d’être.
- I’ve been pouring over my books. ‘I think you mean pore’.
- You’re going to loose the match. ‘I think you mean lose’.
- This really effected me. ‘I think you mean affected’.
- It had a powerful affect. ‘I think you mean effect’.
- They have lost there dog. ‘I think you mean their’.
- A complimentary glass of wine. ‘I think you mean complementary’.
- No descent from me! ‘I think you mean dissent’.
- The imminent scholar. ‘I think you mean eminent’.
- I could of killed him. ‘I think you mean could have’.
- I’m on tender hooks. ‘I think you mean tenterhooks’.
Got any more? Leave your comment below.
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